In fact, this little site was born out of frustration with the station. A few years ago the Flames did this cute little trick where they lost nine or ten games in a row. During this glorious streak, they suffered a bad lost against a team and on the radio the next day, the two hosts of the afternoon show, Molberg and Kerr, ignored it. They talked about everything else but the Flames. They talked basketball, I believe, which for the FAN960, is a pretty drastic move.
Losing Mike Richards didn't help matters, and since those two events, my own time spent listening to the FAN has dropped considerably. I listen in the mornings for Peter Mahers hits (so maybe half an hour, probably less), and the Jim Rome show. I don't listen to the afternoon show anymore.
Which is kinda sad. I like to think of myself as an engaged sports fan. I would assume that a marketer would assume I would listen to the station. Yet I don't. So there is a disconnect. A good marketer would look for why it is that I (and the subset that I serve as a generalization for) don't tune in.
There are a variety of reasons, from the way the hosts structure their shows (very poorly), to topics of discussion (again, I bring up basketball as an example. The sports station talks hockey. I get that. Again though, I watch the NHL, NBA, MLB, and the NFL. I am a sports fan, not a hockey nerd.) and a variety of other minutia that I can save for another column. The reason I want to focus on today is the way the station uses it's personnel.
Currently, the station plays primarily two shows. The morning show, and the afternoon show. The morning show has three hosts, Andrew Walker, Dean Molberg, and Rhett Warrener. The afternoon show has two hosts, Pat Steinberg and Bryn Griffiths. What these two shows have in common is that they are terrible. But they do not have to be.
I think Kelly Kirsch, the 'boss' at the station, has done a horrible job with his personnel groupings. He also made a terrible hiring in Bryn Griffiths. Much like Ken King at the Flames, I don't know how he keeps his job. Pictures, I am guessing.
To me, when making personnel groupings, you have to look at what you have. In the morning, the show has Rhett Warrener. That is the asset. The asset isn't Dean Molberg or Andrew Walker. So to me, the only guy who has a cemented spot in the lineup should be Warrener. In the afternoon, it doesn't matter. There is no must listen to guy/ former Flame working the afternoons.
Which means that, to me, running out the same lineups they have been using as a panic move (because Richards left them in the lurch like that) shows a definite lack of foresight, innovation, and creativity on Kirsch's part. It's lazy, I would say.
I see, from my vantage point of outside looking in, two relatively young guys working at the station in Pat Steinberg and Andrew Walker. If I was running the station, I would pair those two together. Similar age, and they both like and actually watch sports (which is more than you can say for Bryn Griffiths). Furthermore, Pat is from Calgary while Walker is from Saskatchewhere. It would make for a nice little oddish couple dynamic, at least in my view.
Which would leave the station with Molberg and Griffiths. Now, I think Molberg and Warrener have some chemistry together on the morning show. The question in my mind is do you take that pair and add another person to it?
You should have a zooish feel to a morning show, and that may mean having more than two talkers on the air. So, should the third person be Bryn? Of course not. Bryn is terrible. Doug Kirkwood is the obvious answer as to who should be the third guy in the booth. But if besides Doug, you could look to add (gasp!) a women to the show. Or you could go with Lafitte (#TeamLafitte).
Whatever. The point of this whole thang is this. To me, the FAN is pretty stale. I think infusing energy into the afternoon show by putting two young guys into it would be a good way to start to freshen it up. I also think you don't lose anything in the morning show if you make the move because people listen for Warrener, not Walker. Bryn is a surplus cost. If you can't fire him, put him on Overtime so me and the rest of the normals don't ever have to hear him. And hire Kirkwood, or a women who sounds hot, or Lafitte to replace Walker in the mornings.
Just spitballin'. Kirsch could even take credit for the ratings boost and I wont say a word.
Furthermore, I think